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It just means that you’ll be more likely to see generic ads, not one for that pair of shoes you clicked on one time. It’s important to note that this doesn’t mean ads will disappear. When you download an app, you’ll see a notification pop up giving you a choice of whether or not you want to give the app permission to track you. You can tap Ask App not to Track to block that activity or Allow. You’ll also see information about what the app would track.

When you download and open a new app, you’ll get a notification that asks if you want to let the app track your activity across other companies’ apps and websites. Here’s how to use the new App Tracking Transparency feature to control which apps are able to track you. The move came alongside other efforts from Apple to increase transparency as well as privacy, which CEO Tim Cook called a “fundamental human right.” When Apple released iOS 14.3 in 2020, users began seeing app “nutrition labels” informing them of the categories of data an app requests before they download it from the App Store. This change, first unveiled at Apple’s Worldwide Developers Conference in 2020 and rolled out with iOS 14.5, drew support from privacy advocates but criticism from companies such as Facebook, which said the move would hurt its ad business. Unless you give an app explicit permission to track you (including those made by Apple), it can’t use your data for targeted ads, share your location data with advertisers, or share your advertising ID or any other identifiers with third parties. Ever had that experience where you’re looking at new clothes online to get ready for summer, and then you’re shown ads across the web for the same clothes you just looked at? If so, you’ll be happy to hear that your iPhone includes a feature that can disable ad tracking within the apps you use and help give your online privacy a boost.Īpple’s App Tracking Transparency feature gives you more control over which apps can track you on your iPhone and how.

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